Privacy Policy

of DynamicEdge Realty

Effective Date: October 22, 2025

DynamicEdge Realty TAKES YOUR PRIVACY SERIOUSLY.

DynamicEdge Realty, LLC ("DynamicEdge Realty," "we," or "our") is committed to your privacy and security, and wants to provide you with the best possible online experience. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website ("Site"), services, and digital tools.

By using our website or submitting information to us, you agree to the terms of this Policy. This Privacy Policy may be updated from time to time, so please check back periodically for the most current version.

This Privacy Policy applies to DynamicEdge Realty, LLC and our websites, including www.dynamicedgerealty.com, related pages, subdomains, IDX/MLS search tools, forms, booking links, and online services that link to this Policy (collectively, the “Site”). See our Terms of Use for the complete definition of the word "Site".

If you have any questions about this Privacy Policy or our privacy practices, you may contact:

DynamicEdge Realty, LLC
405 RXR Plaza
Uniondale, NY 11556
Email: Admin@DynamicEdgeRealty.com
Attn: Eddie McGowan, Real Estate Broker

This Privacy Policy covers the following issues:

1. Information We Collect

We collect information that helps us serve you, personalize your experience, and provide professional real estate services. The kinds of information we collect vary based on your interactions with the Site.

1.1 Information You Provide

Examples include:

• Name, email address, phone number
• Mailing address and preferred contact method
• Best times to reach you
• Service interests (buyer, seller, investor, relocation, vendor services, etc.)
• Messages, comments, testimonials, chat interactions
• Webinar registrations and event sign-ups
• Newsletter sign-ups and preferences
• Vendor or affiliate service requests
• Documents voluntarily provided (e.g., proof of funds, pre-approvals)
• Professional/vetting info for vendors, affiliates, referral partners

If registration-based services are offered, your email may serve as your login identifier. By accessing such areas, you confirm that you are at least 18 years old.

1.2 Information Collected Automatically

When you use the Site, we and our service providers may automatically collect:

• Website usage data (page views, clicks, scroll behavior, and navigation patterns)
• IP address, device type, browser, operating system, and approximate location (city/state)
• Cookies, pixels, tags, and similar technologies, subject to your settings and preferences
• IDX search and property-view behavior within our search tools
• Session-level usability insights such as heatmaps and A/B testing (e.g., Zoho PageSense)
• Returning visitor recognition for interactive tools such as online chat (e.g., Zoho SalesIQ)
• Advertising and retargeting signals via pixels and conversion tags (e.g., Meta Pixel and similar tools)
• UTM parameters and referral information from links you choose to click

1.3 Information from IDX/MLS Providers

We display property information through IDX Broker and MLS Grid. We receive MLS data according to MLS rules, including limited Broker Back Office data as permitted.

1.4 Information from Third-Party Sources

• Public property/tax records
• Ownership and property characteristics (ATTOM, CoreLogic, etc.)
• Email/phone validation tools
• Marketing and lead partners
• Social profile lookups

Third-Party Property & Homeowner Data Sources.

We may obtain homeowner, landlord, property, mortgage, distress, FRBO, or foreclosure data from trusted providers such as REDX, ATTOM, CoreLogic, MLS partners, and county clerk/tax assessor databases.

This information is used for:

• Populating property records
• CMAs and valuation reports
• Responding to service requests
• Internal analytics and forecasting
• Identifying homeowners who may benefit from general updates
• Contact accuracy verification

You may contact us to request correction or deletion of homeowner data obtained from providers.

1.5 Tools, Calculators, and Decision Aids

Tools such as calculators and estimators may be used anonymously. Data entered is used only to provide the requested results.

1.6 Solicited Information

Optional surveys, promotions, or sweepstakes may request information used solely to administer the offering.

2. Sensitive Information Handling

• We do not intentionally collect SSNs, bank account numbers, or full payment card numbers for general inquiries.
• If sensitive information is inadvertently received, we do not retain it and may request a redacted version.
• Financial documents you voluntarily provide are stored securely in Zoho CRM or WorkDrive with restricted access.
• Payments processed through secure third-party processors are not stored by us except where explicitly authorized for recurring billing.

3. How We Use Your Information

3.1 Provide and Improve Real Estate Services

• Respond to inquiries
• Schedule consultations
• Assist with searches and evaluations
• Prepare market analyses
• Provide tailored resources
• Maintain required transaction records

3.2 Personalized Content & Recommendations

• Resource suggestions
• Tailored buyer/seller/investor content
• Vendor or affiliate recommendations

3.3 Communications

• Email
• SMS/text
• Phone & voicemail
• Chat tools
• Automated reminders
• Newsletters and event notifications

3.4 Automation & AI-Assisted Features

• AI chat for FAQs
• AI-enhanced search
• AI-assisted form routing
• Engagement scoring
• Automated workflows
• UTM-based A/B optimization

3.5 AI-Assisted Outreach & Messaging

We may deliver automated or AI-assisted communications—including phone calls, SMS, WhatsApp, appointment reminders, and homeowner check-ins. All automated or AI-generated calls comply with New York automated calling disclosure requirements and will identify themselves as automated.

3.6 Compliance, Security & Quality Assurance

• Enforcing Do-Not-Call preferences
• Maintaining communication records
• Ensuring MLS compliance
• Monitoring systems for security
• Complying with legal obligations

3.7 User-Initiated Communications

If you contact us, we may respond using the contact information provided.

4. How We Share Information

We share information only when necessary, legally required, or with your consent. We do not sell personal information for monetary value.

4.1 Real Estate Service Providers

• Attorneys
• Lenders
• Title/escrow
• Inspectors and appraisers
• Insurance brokers
• Transaction coordinators
• Relocation/moving services

4.2 Vendor & Affiliate Ecosystem

• Vendor recommendations upon request
• Sharing referral details when authorized
• Quality and compliance tracking

4.3 Advertising & Analytics Partners

We may share hashed or pseudonymized data with:

• Meta (Facebook/Instagram)
• LinkedIn
• Google Ads
• YouTube
• Other analytics networks

4.4 Technology Partners (Processors)

• Zoho (CRM, WorkDrive, SalesIQ, Voice, etc.)
• IDX Broker, MLS Grid
• ATTOM and property data APIs
• Twilio and messaging infrastructure
• Website hosting and security vendors

4.5 Legal, Safety & Business Transfers

• Disclosures required by law
• Safety/security protection
• Business mergers or acquisitions

5. Cookies, Web Beacons, and Similar Technologies

We and our partners use cookies, pixels, web beacons, and similar technologies (“Cookies”) to recognize your device, understand how our Site is used, and improve your experience. These technologies help us:

• Support essential site functionality and security
• Remember preferences and session continuity
• Enable interactive features such as online chat and social proof notifications
• Analyze site usage, test variations, and improve performance and usability
• Measure advertising effectiveness and support retargeting on third-party platforms

Third-party analytics, optimization, advertising, and social proof providers may place their own cookies or similar technologies on your device in accordance with their respective privacy policies.

You can adjust your browser settings to accept or reject cookies, or to notify you when a cookie is set. Some features and services may not function properly if cookies are disabled.

6. User Accounts, Registration, and Solicited Information

If we offer registration or user accounts, the information you provide is used primarily to customize your experience and deliver services you request.

• Your email address may serve as your unique identifier.
• Demographic or preference information (e.g., ZIP code, interests, role) may be used to tailor content and communications.
• We may share aggregated, de-identified statistics with advertisers or partners.

From time to time, we may invite you to participate in surveys, sweepstakes, or promotions. Information you provide may be used to administer those offerings and for purposes described in this Policy.

7. Text Message / Mobile (TCPA) Policy & WhatsApp Communications

7.1 Text Message (SMS) Communications

If you choose to opt in to receive text messages (SMS) from us through one of our forms or other opt-in methods:

• You acknowledge and agree that we may send text messages such as appointment confirmations and reminders, service updates, account or subscription notifications, billing/payment notifications, renewal reminders, and information about our services or optional programs.
• Message frequency may vary based on your interactions with us.
• Messaging and data rates may apply depending on your mobile carrier plan.
• You may opt out of SMS/text messaging at any time by replying STOP to any message or by emailing OptOut@DynamicEdgeRealty.com and requesting removal from SMS communications.
• Your mobile number, text opt-in status, and text activity are not sold or shared with third parties or affiliates for their own marketing or promotional purposes. Limited service providers may process SMS delivery solely to support communications you have requested or permitted.
• For more information about call and text communications, including consent requirements and limitations under the Telephone Consumer Protection Act (TCPA), please refer to our Terms of Use, which are incorporated by reference into this Policy.

7.2 WhatsApp Communications

If you choose to communicate with us through WhatsApp or consent to receiving WhatsApp messages from DynamicEdge Realty, you acknowledge and agree that:

• Messages may be sent using the WhatsApp Business API.
• Certain messages may be automated or AI-assisted.
• Standard data processed by WhatsApp (such as metadata, timestamps, delivery information, and device identifiers) is governed by WhatsApp’s own Privacy Policy and Terms of Service.
• We may contact you on WhatsApp for property-related updates, scheduling, follow-up requests, valuation updates, or communications you initiate.
• You may reply STOP at any time to opt out of WhatsApp messaging.
• WhatsApp communication is used only with prior consent and is never used for unsolicited marketing.
• WhatsApp-related contact information and messaging data are not shared with unaffiliated third parties for their own marketing or advertising purposes.

8. Meta Pixel & Facebook Advertising Technologies

Our website uses the Meta Pixel (formerly the Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. The Meta Pixel helps us understand and measure advertising effectiveness, analyze user interactions, and deliver relevant ads on Facebook, Instagram, and the Meta ad network.

The Meta Pixel may collect:

• Pages you view on our website
• Actions you take (form submissions, button clicks, downloads, other interactions)
• UTM parameters embedded in links you click
• Device and browser information (including IP and cookies)
• Referral sources and whether you arrived from a Meta advertisement

Meta may link this activity to your Meta account (if logged in) to measure ad performance, create custom or lookalike audiences, and optimize ad delivery. You can manage your ad preferences in your Meta account, use tools such as YourAdChoices, or disable cookies in your browser.

9. Behavioral Data, Analytics & UTM Tracking

When you interact with our website, we automatically collect certain technical and behavioral information to improve our services and understand engagement. This may include:

• Pages viewed, resources accessed, and actions taken
• UTM parameters in links you click (e.g., utm_source, utm_medium, utm_campaign)
• Landing pages, referring URLs, and navigation patterns
• Browser type, device type, operating system, and IP address
• Session metrics such as scroll depth, time on page, and interaction events
• Event-level actions tracked via analytics tools, Zoho SalesIQ, IDX features, or our CRM

If you voluntarily provide personal information (e.g., via forms, scheduling, chat, or resource requests), we may associate relevant interaction and engagement data with your CRM profile to respond to your request, improve services, personalize resources, and measure marketing effectiveness.

We do not sell this information. We use it for analytics, service improvement, personalization, compliance, and advertising measurement (including Meta Pixel, Google Analytics, and similar tools).

These tracking technologies may also operate on landing pages, IDX pages, appointment pages, and other web properties we host or control, including those served via subdomains or third-party platforms.

10. User-Generated Content (UGC) and User-Initiated Communications

Users may submit content such as comments, testimonials, reviews, and chat messages (including via Zoho SalesIQ or similar tools). Content you submit may be visible to others, so you should avoid sharing sensitive personal information in public areas.

When you initiate communication with us or with third parties through our Site (for example, by email, contact forms, or referrals), you should expect that we or the recipient may contact you in return using the information you provide.

We may display recent activity or engagement notifications (such as resource downloads or inquiries) using social proof tools. These notifications are generated automatically and do not disclose sensitive personal information.

11. Third-Party Links and Outside Sites

Our Site may contain links to websites, apps, or services that we do not own or control, including third-party vendors, affiliates, IDX providers, mortgage tools, or advertising partners. This Privacy Policy applies only to sites and services owned and operated by DynamicEdge Realty, LLC.

We are not responsible for the privacy practices, content, or security of third-party sites. Once you leave our Site or interact with a third-party service, any information you provide is subject to that third party’s privacy policy, not ours. We encourage you to review third-party privacy policies before providing personal information.

12. Security

We use administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure. While no system can be guaranteed 100% secure, we work hard to protect the information you provide.

Our safeguards may include:

• Multi-factor authentication for key systems
• AES-256 or comparable encryption for data at rest and in transit where appropriate
• Encrypted backups
• Device-level encryption on company devices
• Secure Wi-Fi, VPN, and firewall protections
• Role-based access controls and least-privilege principles
• Audit logging and monitoring
• Secure storage in Zoho WorkDrive and related systems

If you believe your information is being used inconsistently with this Privacy Policy, or if you suspect any security issue or unauthorized activity, please contact us immediately at Admin@DynamicEdgeRealty.com.

13. Children’s Privacy

• Our services and Site are intended for adults (18+).
• We do not knowingly collect personal information from children under 13.
• If we learn that we have collected information from a child under 13, we will delete it as soon as reasonably practicable.
• We do not knowingly target minors in our advertising.

14. Your Choices, Rights, and Opt-Out Options

Depending on your location and applicable laws (such as California’s CCPA/CPRA), you may have certain rights regarding your personal information. Even where these laws do not apply directly, we strive to honor reasonable requests.

14.1 Communication Preferences

You can opt out of any form of communication from us at any time by emailing OptOut@DynamicEdgeRealty.com. We will process your request promptly.

You may opt out of any of the following:

• Marketing Phone Calls
• AI-Assisted or Automated Phone Calls
• SMS/Text Marketing (or reply “STOP”)
• Marketing Emails or Newsletters (or use the “unsubscribe” link)
• Website Registration Follow-Up
• Webinar or Event Notifications
• AI-Assisted or Automated Messaging (or reply STOP to a text/WhatsApp message)

You can correct inaccurate information by emailing Admin@DynamicEdgeRealty.com.

OPT-OUT LINKS:

Please include the phone number or email address you wish to have removed so we can process your request accurately.

• Opt out of Marketing Emails
• Opt out of SMS/Text Marketing
• Opt out of AI-Assisted or Automated SMS/Text/WhatsApp Marketing
• Opt out of Marketing Phone Calls
• Opt out of Newsletters
• Request Correction of Inaccurate Information

Interest-Based Advertising & Tracking Opt-Out: You may opt out of interest-based advertising from platforms such as Meta by adjusting your ad preferences in your Meta account. You may also opt out via industry tools (e.g., YourAdChoices) or by disabling cookies in your browser. Opting out does not remove ads but may make them less personalized.

14.2 Access, Correction, and Deletion

Subject to legal exceptions, you may have the right to:

• Request a copy of the personal information we maintain about you
• Request correction of inaccurate or incomplete information
• Request deletion of information we hold about you, unless we are required to keep it

To submit a request, contact Admin@DynamicEdgeRealty.com. We may need to verify your identity. Where permitted, you may authorize an agent to submit requests on your behalf.

14.3 “Do Not Sell or Share My Personal Information” and Targeted Advertising

We do not sell your personal information for money. Some laws define “sale” or “sharing” more broadly to include certain targeted advertising practices. To the extent our use of advertising cookies and pixels is considered a “sale” or “sharing,” you may request that we limit such activity by contacting Admin@DynamicEdgeRealty.com.

14.4 Browser Settings, Cookies, and “Do Not Track”

You can control cookies through your browser, including blocking all cookies, allowing cookies only from certain sites, or deleting cookies on exit. Some Site features may not function properly if cookies are disabled.

“Do Not Track” (DNT) is a browser signal indicating a preference not to be tracked. Because there is no single, uniform standard for DNT signals, our Site does not currently respond to all DNT signals. You can use other tools and controls described in this Policy to manage your preferences.

15. Retention

• Marketing Contacts: Retained until you opt out or as part of periodic data hygiene.
• Transaction Records: Retained for at least 7 years or as required by New York law and professional standards.
• Website Analytics: Typically retained up to 1 year or as needed for trends and security.
• Call/SMS Metadata: Retained as long as reasonably needed for records, compliance, and dispute resolution.
• Voicemail: May be stored by third-party voicemail providers subject to their policies.
• Documents: Stored in secure archives consistent with legal and business requirements.

16. International Visitors

If you access our Site from outside the United States, you understand and agree that your information may be transferred to, stored in, and processed in the United States and other countries where our service providers are located. These locations may have data protection laws different from those in your country of residence.

17. Accessibility

We strive to maintain an accessible digital experience for all users, including individuals with disabilities. If you experience difficulty accessing content or completing forms on our Site, or if you need information in an alternative format, please contact us at:

Email: Admin@DynamicEdgeRealty.com

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will update the “Effective Date” at the top of this page. Your continued use of the Site after changes become effective means you accept the updated Policy. If changes are material, we may provide additional notice as required by law.

19. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

Privacy Administrator
DynamicEdge Realty, LLC
405 RXR Plaza
Uniondale, NY 11556
Email: Admin@DynamicEdgeRealty.com

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